Like a true factory, the Jameson Factory produced a lot of things; a great atmosphere, original dance and music performances and wonderful cocktails starring, naturally, Jameson.
Event elements: welding performance, step group 'Step by step', Samuel Lucas & The Groove Station band, artist Slavko Marić, a DJ, barber corner, Munchy Food Truck first time in Zagreb, chestnuts roasting, SnapTap photo corner
Agency assignments: creating the marketing campaign (concept, visual identity, celebrity endorsers, partners, communication plan – event + PR + digital), public relations, event production and organization
Attendees: 1500
PR link