We opened the Jameson Factory, a unique whiskey “factory”, and created an unforgettable two-day experience of “working” in a fun environment.
Event elements: graffiti, games, barbershop, stand-up comedy, music bands, burgers, whiskey workshops, influencers & celebs
Agency assignments: creating the marketing campaign (concept, visual identity, celebrity endorsers, partners, communication plan — event + PR + digital), public relations, production and organisation of this two-day event
Number of attendees: 550 x 2 days
PR link