Zagreb’s Ledana was the perfect setting for a Beefeater gin promotion - teeming with graffiti, neon lights and that one-of-a-kind London-style vibrant energy.
Event elements: a set specifically designed for an unfinished location, a market for up-and-coming designers, vintage flea market, plants, street artists, influencers and celebs
Agency assignments: creating the marketing campaign (concept, location, visual identity, celebrity endorsers, partners, communication plan – event + PR + digital), public relations, event production, hospitality (fiscal cash registers, bartenders, beverages)
Number of attendees: 500
PR link